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Providing results and transparency.

Constantly testing new strategies and staying on top of industry trends to give our clients a competitive edge in their market.

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C Thru Labs LLC is based in Los Angeles, California and was founded by Chris Darabi. He graduated with a B.A. in Psychology from the University of California, Santa Barbara in June of 2011. 

Chris has spent over 12 years in growth marketing, analytics, and product funnel optimization. He also develops creative concepts and testing roadmaps to communicate each brand’s value props and convert users across channels.

 

He started his career in 2011 at an agency, managing over $400k a month in spend across a portfolio of clients. He then became one of the first in-house hires on the digital marketing team at CBS Interactive in 2014. Chris ran acquisition campaigns for CBS TV, CBS Sports, News, and CNET for both desktop and mobile apps. Most notable campaigns included CBS All Access, Super Bowl 50, March Madness, and The Masters, with a $24M annual budget.

 

In early 2018, Chris went on to manage acquisition at FOX for both Entertainment and Sports brands on the Digital Consumer Group. Most notable campaigns included The Simpsons, Family Guy, MasterChef, 2018 FIFA World Cup, MLB World Series, and FOX NFL Sunday. Since then, he has partnered with over 30+ brands across a number of industries to help them scale on performance marketing channels.

"I worked with Chris on the Audience Acquisition team at CBS Interactive. He managed and scaled paid media campaigns across a number of entertainment, sports and news brands. He was always able to hit CPA targets, if not exceed them, and always shared great insights with the team to help drive performance. Chris always went above and beyond and contributed to the great team culture we had at CBS. I would strongly recommend Chris for any future role and would relish any opportunity to work together with him again." - Business Intelligence, NBC Universal Media

"I worked with Chris for around a year and he consistently impressed with his extensive Paid Media knowledge, strategic thinking and problem solving abilities. Chris always made himself available to provide input and innovate ideas - even on projects he was not directly assigned to. A true pleasure to work with!" - Director of Global Audience Development, Universal Music Group 

“He has a wealth of knowledge in SEM and has done a great job achieving good results for our company! Chris is always accessible and detailed with his work.” - Owner, Feld Fire

“Chris Darabi is a smart, articulate and talented SEM manager. Chris was dependable and well liked by clients. I can highly recommend Chris.” – President, National Positions

“He was very hands-on with our account, and the results were extremely positive. He is truly an expert in this field, and we considered Chris as part of our marketing success.” - VP of Digital Marketing, Cheaper Than Dirt

"Chris is an incredible growth performance marketer and entrepreneur! He’s able to plug in to any business and evaluate quickly where and how to adjust current strategies to effectively hit key metrics. Chris understands the marketing landscape very well and I would highly recommend reaching out to him if you or your company is seeking actionable results!" - Venture Associate, Republic

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